Does anyone feel that the marketing coming out of Apple is highly “Anti Windows User” lately? I think Apple’s marketing department has gone to the dark side and instead of targeting Microsoft and the Windows Operating Systems they are instead ridiculing Windows users, laughing at 95% of the market.

I think Apple is saying, if you want to be hip, in the in crowd and not scoffed at because you use “Windows anything” you have to uses our products. So what Apple is saying is if you use Windows or “Microsoft anything” you are a fat nerd and don’t know what you are doing. They are saying only your Mac using associates are cool, and you are certainly not.

These Mac/PC commercials are about as pejorative as I seen against any one group. Oddly, they are slamming the group they are hoping to attract. Has the campaign really seen favorable sales for Apple? It is not really showing in the stock, but then again the market is fickle and I would assume any upward trend at this point is due to the iPod market lock.

Also Apple is playing off of old fears about Windows platforms. In one commercial they mention the “blue screen of death” the old fatal error. Don’t know about you, but I have not seen a BSOD for about 6 years. Or another double slam at MS, a wmp.dll error. PC does not seem to know what it refers to (implying MS does not know what is wrong with itself while everyone cool does) and Mac has his chuckle. If you know Windows at all you know that they are referring to Windows Media Player and are laughing because Mac has iTunes (like iTunes is not a bigger pain in the butt) and thus give an implied nod to the iPod that it manages. Oh yeah, Zune can be called an MS failure by now, so more jabs at Microsoft.

Yet for as good as Macs are, why are they not the pervasive computers on the planet? Think about this for a moment… simple… they are not as good as PC’s and Apple is too greedy to spite it face.

The browser wars are over. The CPU speed races are over and for all intents and purposes the interface race has come to an end as well. In the intervening time if all things are equal and Apple really is a better platform it would have taken over the market by now simply because it was better. It hasn’t because it isn’t. In fact the one market where Mac’s used to dominate, the professional graphics field, they are loosing share daily because PC’s can do the same thing as Mac but faster and cheaper. There are not usability issues like there were 10 years ago, at this point the only differences are merely mechanical and name. For most people the name of the computer is not an issue in favor or against going with a particular machine, it’s can that computer get the job done better, faster and for less money. Well, PC’s win, Macs loose, it was ever thus.

Several other things to remember… Macs lock up just like PC’s, but when they lock up they do not give a reason (is that good?) where as PC’s inform the user where the potential problem may be. Ever try to fix a Mac? I hope you never do, it is not a fun job. For that matter fixing a PC is not fun either but the ability to fix it is more readily available to the user if you want to take the time and fix it yourself. Sounds good to me, and hey, that handy error message is right there to tell me where to start. Hey Mac, can you fix yourself? Think not.

One other area Mac likes to claim superiority in the area of virus protection. I have to laugh at this every time I hear it because there are Mac viruses, you just don’t hear about them as often. Why, because Apple is protected by the shear dumb luck of NOT being the most pervasive operating system in the world. Let me ask you, if you were going to write a world changing virus would you target it towards a Mac? No way, there are not enough of them, so why waste time. If, on the other hand, Apple did become the #1 operating system don’t you think there would be more Apple viruses, exploits, and Trojans? You can bet there would be and if that happened today the computer using world would be turned on its head as all the exploits happen rapidly. The internet would be mayhem for several years and Macs would be crashing left and right. PC will then have the last laugh as they have been attacked for years and know how to deal with it. So much so that Microsoft’s update system is so all encompassing that MS can update everyone in a few days if they have to, and have. You think that Apple could handle that if the roles were reversed today? Not a chance.

So here we are, a nation of nerdy PC users, feeling ridiculed and slapped every time we see one of those Mac/PC commercials. And every time we see one it instills an attitude of “Why would I want to be associated with a stuck up, arrogant, hallow, emotionless, boring, smartass company like Apple?”

Personally I think that Apple should really ramp it up and just come out and say it; if you are a PC user you are a nerdy, stupid, twerp and will never be as good as Apple users. Just come right out and say it won’t yah? Then as all your sales to new Apple users’ drops to zero you will be gone in two years as all your investors pull funding and sell shares because you insulted 95% of the market. On the day Apple files chapter 13 and Microsoft comes in and eats you up, spitting little Apples seeds like the iPod division as a subsidiary of MS, and tosses the Apple core operating system away, I will laugh all day long because you did it to yourself and were too arrogant to see it.

Nerds like modesty and accurate facts, but I guess ego blinded Apple’s marketing department. Bye bye.